The London Property market - A central location is the key to a good investment

1 July 2010

The London property market is currently offering some of the best opportunities worldwide for investors. “But now, more than ever, buyers must pick wisely”, says Julian Sedgwick, Senior Associate Director of Savills’ International Residential Sales, Asia, who will be showcasing Bramah in Singapore on the 3rd & 4th of July 2010.


“The project was very well received during our Hong Kong roadshow. We sold 18 units over the weekend in Hong Kong. At the moment we are still talking to a number of interested parties over there. For the Singapore leg, we will be releasing more choice units. To date, we have already received over 98 calls and are happy to report that 8 units have been sold prior to this weekend’s launch, which confirm that demand remains high for a good quality product. We are anticipating a very busy weekend,” added Julian.

“The present cycle is no different from others, buyers need to focus on quality and location. Central London is definitely the key area for good investments with its international tenant base and cosmopolitan outlook. Bramah is one of the first Central London schemes launched in Asia this year, with close proximately to Sloane Square and Victoria. In fact, it is in one of the most prestigous neighbourhood when you count the British Royal household, Buckingham Palace, as your neighbour,” he said. Investors’ primary focus should be on well-developed central areas, which are in established neighbourhoods with good facilities and transport links to various landmarks and universities.

Bramah is an example of a development which ticks every box for wise investors. Bramah is the latest building in the Grosvenor Waterside residential development to be completed. The building is located on the dock in the heart of an award-winning scheme which sits adjacent to one of London’s prime future development sites at Chelsea Barracks.

Designed by pioneering architects Make, in collaboration with artist Clare Woods, Bramah is a visually elegant and strikingly modern building with a façade clad in light-reflecting champagne-coloured aluminium panels. Comprising a mix of studios and 1/2/3-bed apartments fitted to very high specifications, Bramah is the only high-end, ready-for-occupation scheme in a prime London location available in the market at the moment.

Moments from the River Thames, Bramah is only half a mile from Sloane Square and within easy access of neighbouring Chelsea and Knightsbridge, with high-end shops and restaurants nearby. Residents benefit from many amenities at the development, including a 24/7 concierge service and security, secure underground car parking, an on-site car hub, a nursery and playground.

Bramah will have its international launch in Singapore from Saturday 3 July to Sunday 4 July 2010. Prices start from £325,000 for studios, £550,000 for 1-bedroom apartments; £875,000 for 2-bedroom apartments and £1,600,000 for 3-bedroom apartments. “As a leading global real estate service provider and sole agent for Bramah in Singapore and Hong Kong, we have already received multiple enquiries from overseas buyers interested in this excellent opportunity”, said Julian.


Key contacts

Julian Sedgwick


Director, International Residential Sales

Shaw House, Singapore

+65 6836 6888


Michael Lim


Corporate Communications Manager

SGX Centre 1, Singapore

+65 6415 7579