The Broadway, London SW1


A Living, Breathing Landmark

Introducing a vibrant new quarter in the heart of Westminster. The Broadway: bright, light-flled apartments in a brand new district with an enviable address. A destination for living, lazing and laughing; for shopping and working, for entertaining and dining; for panoramas of a great, great capital. 

Conceived by Northacre and Abu Dhabi Financial Group, The Broadway embodies all the hallmarks of a world-class development in the heart of London, SW1.

The Broadway is a new benchmark for Westminster in both the ambition of its design and the sheer excellence of its apartments. The new street at the heart of the quarter, which is made up of six distinctive towers, introduces a vibrant new thoroughfare to the neighbourhood.

The Broadway is beautifully connected in every sense. The celebrated sites of Big Ben and the Houses of Parliament, Westminster Abbey and St James’s Park are all neighbours to this vibrant and exciting new district. A short walk away through St James’s Park, with its famous views of Buckingham Palace and Horse Guards Parade, is the fashionable shopping, private members’ clubs and a wealth of restaurants in both elegant St James’s and fabulous May fair. The Underground stations of Westminster and St James’s Park are close, along with the heart of London’s travel network, Victoria Station.

Bustling with restaurants and a curated collection of retail and office spaces, this vibrant street leads to a colourful new public square, with cafés and art, music and markets, The Broadway is a new quarter for London with bright and brilliant homes for bright and brilliant people.


Specialist Property Services and Sectors

The Developer - Northacre and Abu Dhabi Financial Group

For over 25 years, Northacre has defined itself by taking on exceptional buildings and transforming them into treasured addresses. Their design-led developments use the fnest quality, craftsmanship and architectural style. However, Northacre schemes are more than just aesthetically stylish; behind every project is a story of true English heritage in some of the most sought-after locations in London, where architecturally significant buildings meet state-of-the art interiors to create new residential landmarks.


Property Information:  

 Tenure     999-year lease
Location     8-10 Broadway, London SW1H 0BG
 No. of units     285 apartments - a mix of 1, 2 and 3 bedroom units and penthouses. Separated into  distinct buildings. 
Architect     Squire and Partners
 Service Charge     Estimated £9 per sq ft per annum
 Ground Rent     1 Beds £250 p/a, 2 Beds £350 p/a, 3 beds+ £450 p/a
 Estimated Completion     Q4 2021

Key contacts

Cherrin Loo

Cherrin Loo

Director (R021955C)
International Residential Sales and The Private Office

Singapore Head Office

+65 9747 7227


Suzanne Tengara

Suzanne Tengara

UK Lettings Business Development Manager (R007045B)
International Residential Sales

Singapore Head Office

+65 9138 3305