The Broadway, London SW1

A Living, Breathing Landmark

Introducing a vibrant new quarter in the heart of Westminster. The Broadway: bright, light-flled apartments in a brand new district with an enviable address. A destination for living, lazing and laughing; for shopping and working, for entertaining and dining; for panoramas of a great, great capital. 

Conceived by Northacre and Abu Dhabi Financial Group, The Broadway embodies all the hallmarks of a world-class development in the heart of London, SW1.

The Broadway is a new benchmark for Westminster in both the ambition of its design and the sheer excellence of its apartments. The new street at the heart of the quarter, which is made up of six distinctive towers, introduces a vibrant new thoroughfare to the neighbourhood.

The Broadway is beautifully connected in every sense. The celebrated sites of Big Ben and the Houses of Parliament, Westminster Abbey and St James’s Park are all neighbours to this vibrant and exciting new district. A short walk away through St James’s Park, with its famous views of Buckingham Palace and Horse Guards Parade, is the fashionable shopping, private members’ clubs and a wealth of restaurants in both elegant St James’s and fabulous May fair. The Underground stations of Westminster and St James’s Park are close, along with the heart of London’s travel network, Victoria Station.

Bustling with restaurants and a curated collection of retail and office spaces, this vibrant street leads to a colourful new public square, with cafés and art, music and markets, The Broadway is a new quarter for London with bright and brilliant homes for bright and brilliant people.

The Developer - Northacre and Abu Dhabi Financial Group

For over 25 years, Northacre has defined itself by taking on exceptional buildings and transforming them into treasured addresses. Their design-led developments use the fnest quality, craftsmanship and architectural style. However, Northacre schemes are more than just aesthetically stylish; behind every project is a story of true English heritage in some of the most sought-after locations in London, where architecturally significant buildings meet state-of-the art interiors to create new residential landmarks.