Singapore Residential

Asian Cities

1H 2019

 

Beach Road District 7 – The Rise of a New Prime Residential District
Quietly but confidently, a new district is emerging to join the ranks of the established prime areas in Singapore. This nascent development may have been overlooked by many a seasoned property observer. The district in question is District 7 or, specifically, the area spanned by Beach Road where gentrification has gained momentum. Please see Figure 1 for the location of Beach Road.

The first sign of change in the Beach Road area came when what is now known as South Beach Office Tower and the JW Marriott Singapore South Beach began operations in 2015 and 2016, respectively. The subsequent move by Facebook from Cecil Street to South Beach Office Tower could actually have been the defining signal that the Beach Road district was being seen through the eyes of tech companies as a chic and swanky location. After that, Duo Towers opened later in 2016, with Andaz Hotel following suit in 2017, and these two-in-one developments further reinvigorated the area.